Hi, Iโm Ashlee - an experienced designer, marketer, entrepreneur, and digital go-getter
I am passionate about creativity and making an impact through my work. I thrive when there are problems to solve and many hats to wear. I love collaboration, clean beauty, fashion, e-commerce, small business, great design, and so much more!
My Secret Sauce
Graphic Design - Digital + Print
I hold a Bachelorโs Degree in Visual Design from the University of Arkansas and have been designing personally since 2008 and professionally since 2015. Whether itโs graphics for a social media post, email, a website (kind of like this one), packaging, or a stunning piece of print media - I feel confident that I can deliver!
Email + SMS Marketing
Email marketing is the ultimate way to market to your existing customers! Creating on-brand emails that convert is kind of my thing. I am passionate about the customer journey and ways to segment and retarget existing customers through email. I also have implemented and managed a successful SMS program with 54,000 subscribers and over 5.4M in generated revenue since inception.
Social Media
Social Media has been a primary function of my role for the past three years. I planned, scheduled, and executed social media posts across a variety of social channels - most notably Instagram (236k followers), Facebook, Pinterest, and TikTok. I captioned all content and worked to make sure the social media channels were โon brandโ and cohesive.
Content Creation - Photo + Video
The world of marketing moves at the speed of content creation. I have minor in Photography, a creative mindset, and a design eye that makes me comfortable with a camera or an iPhone in my hand. Plus, in this TikTok and Reel obsessed world - I possess the basic video editing chops (in programs like CapCut and Adobe Premiere) that allow for products to shine and your brand voice to be heard!
Photoshoot Direction
I have been responsible for everything from booking venues, securing travel and permits, to sourcing props, and organizing products for a shoot. I have been behind the scenes, capturing content and dressing models and I have been front and center working hand-in-hand with stylists, models, and photographers to make sure we capture the perfect shot. I have assisted with shoots in Arkansas, New York, Oklahoma, Florida, and Mexico.
Influencer Marketing
I have experience overseeing an Influencer Marketing program from the ground up using a mix of Socialix and LTK. With a budget of $20-30k per month, I have assisted in campaign creation, selecting โhigh convertingโ talent, writing contracts, making linesheets, gifting products, approving deliverables, and tracking content and influencer performance. I also have direct experience working with Influencer Marketing agencies.
S K I L L E D I N
Design Portfolio
WEB DESIGN
VIDEOS + REELS
EMAIL MARKETING
VAPOUR CAMPAIGN
Donโt Just Take My Word For Itโฆ