Brand Build Outs + Website Design
My Portfolio
Client
Kacey Mae Designs
Completed
2022-2023
Website Design + Copy
Ashlee Springer
Photography
AP Moline
My client, Kacey, was looking for a website design to reflect her unique personality and house her various creative projects. She is a lifestyle podcaster, hand-lettering artist with a print shop, local photographer, and coffee connoisseur. She wanted her space to bright, encouraging, fun, and personalized.
Client
AP Moline Carter
Completed
2022-2023
Website Design + Copy
Ashlee Springer
Photography
AP Moline
My client, AP, was looking for a simple, but effective, website design to showcase her photography and help book her dream clients. AP is a self-taught photographer with a focus on fashion, lifestyle, and editorial content. She wanted her website to be as bold, stylish, and on trend as she is!
The Clean Beauty Guide
Client
Ashlee Springer
Completed
2020-2021
Website Design + Copy
Ashlee Springer
Photography
Unsplash + Raegan Buckley
The Clean Beauty Guide website was a passion project, born from my personal love of clean beauty. I was passionate about helping others switch to clean beauty and needed a website to act as a hub for education. It needed to house a blog, free PDF guides on various topics, downloads, and be a place future courses could live.
Davis Jones - Stylist
My fictional client, Davis Jones, was searching for a full brand build out complete with logos, a color palette, and website design. She has a chic and timeless sense of style and was going for an elevated look to help her land her dream clients.
Alight Candle Co.
My fictional client, Alight Candle Co, was looking for a full brand build out including logos, color palettes, and an e-commerce website. Candles invite the quiet, beautiful, close, and connective moments in our life and we represented that with a semi-circle logo and warm tones. We chose to represent scent profiles with visceral imagery you could “smell” just by looking at it - fresh cut wood, sugared honey, and crisp balsam.
Kind/er Clothing
My fictional client, KIND/ER Clothing, was searching for a full brand build out complete with logos, a color palette, and website design. They’re an eco-friendly clothing line based out of sunny Arizona, with a mission to change the way we consume and care for our clothing. They wanted their brand to feel energizing and uplifting which we accomplished through fun imagery and a zesty palette.
